Maharishi partners with shyfx and digitalsoundboy to celebrate Notting Hill Carnival 2024.
Maharishi and Digital Soundboy have partnered to create their third special-edition commemorative T-shirt, with artwork by long-time collaborator TEACH in signature West London graff style.
Shot on the roof of Maharishi’s Soho flagship, the brand tapped London-born dubstep artist SICARIA for the campaign. Formerly half of DJ duo Sicaria Sound, SICARIA is widely praised for "her forward-thinking approach to music and is a solid advocate of the stripped-back, dark riddims that were responsible for dubstep’s original ascension".