Maharishi partners with shy fx and digital soundboy to celebrate Notting Hill Carnival 2024.
Maharishi and Digital Soundboy have partnered to create their third special-edition commemorative T-shirt, with artwork by long-time collaborator TEACH in signature West London graff style.
Shot on the roof of Maharishi’s Soho flagship, the brand tapped London-born dubstep artist SICARIA for the campaign. Formerly half of DJ duo Sicaria Sound, SICARIA is widely praised for "her forward-thinking approach to music and is a solid advocate of the stripped-back, dark riddims that were responsible for dubstep’s original ascension".
Journal
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DUALITY · THE TRUTH IS ONE
Maharishi's latest collection embodies the brand's core pillars of duality and respecting nature while embracing the latest technology. With a focus on sustainability, the collection features eco-conscious and upcycled materials and reflects a harmonious balance between innovation and environmental consciousness.
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LUNAR YEAR OF THE SNAKE GUEST ARTISTS
Within the Lunar Year of the Snake 2025 collection, Maharishi releases a series of organic T-Shirts & Sweats, including guest artist collaborations with Jean-Michel Basquiat, Kay One, KEO XMEN, TEACH and Toby Ziegler.
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Maharishi Celeste
Maharishi’s Celeste artwork pays homage to the zodiac and emphasises the spiritual connection to the cosmos.
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MAHA OJAS
Maharishi launches its fourth collaboration with OJAS, following on from his Concealed Weapon T-Shirt for MHI, the NYC DPM book launch at Nom de Guerre in 2004, and 2023's Natural Sound Flight Suit for his HiFi Listening Room Dream No.1 show at the Lisson Gallery in London.
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New Season
Maharishi launches its latest collection, fusing Eastern and Western influences and creating pieces that offer utility through enhanced functional features, whilst respecting the environment through the inclusion of eco-conscious fabric choices.
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LUPE FIASCO’S NISHIGAWA IAIDO CLUB
Maharishi and Lupe Fiasco reunite to launch a training and post-training collection celebrating the launch of the Nishigawa Iaido Club, founded by Lupe in Chicago.
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DPM Studio Lunar Year of the Wood Dragon · Microsoft Surface Devices
Created and conceptualised by Surface Design Lab within the walls of Building 87, comes a collaborative effort between Maharishi’s DPM Studio and Microsoft. Available in limited quantities and distribution, the Surface Laptop and Pro devices celebrate the Lunar Year of the Wood Dragon, with the release also coinciding with the 30th and 20th anniversaries of Maharishi and DPM Studio.
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Respect Nature / Utilise Technology
Maharishi’s latest campaign references the brand’s reverence for technological advancement, highlighting the engineered utility of its pieces through artworks and integrated functional features. The campaign was shot at the Farnborough Wind Tunnels – one of the few remaining locations of the Royal Aircraft Establishment. The location was at the forefront of aerodynamic research from the early 1930’s to 1994.
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The Original Snopants® Story
Snopants® have long been established as Maharishi's signature trouser, having featured in every collection since 1996.The style was loosely based on white U.S. Army Snow Camouflage Over Trousers – intended to be worn over a full combat uniform as white snow camo.
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Panther Chimera
The latest Maharishi campaign honours the central brand pillar of duality, combining contrasting influences to explore balance and the dualistic nature of the universe.
