Respect Nature / Utilise Technology
Maharishi’s latest campaign references the brand’s reverence for technological advancement, highlighting the engineered utility of its pieces through artworks and integrated functional features. The campaign was shot at the Farnborough Wind Tunnels – one of the few remaining locations of the Royal Aircraft Establishment. The location was at the forefront of aerodynamic research from the early 1930’s to 1994.
The styles and artworks featured in the campaign are unified by their technicality.
The Kuniyoshi Skeleton and Cyber Skeleton artworks were inspired by the woodblock triptych ‘Takiyasha the Witch and the Skeleton Spectre’ by Japanese Ukiyo-e master, Utagawa Kuniyoshi. In the original artwork, the Japanese princess Takiyasha recites a spell written on a scroll, summoning a giant skeleton. The print was finished around 1844 and is updated by Maharishi through the modernised cyber skeleton in place of the anatomical version.
Also highlighted in the campaign are styles bearing the DPM: Reflective Sparse Bonsai – an updated take on Maharishi’s signature DPM: Bonsai Forest. Images are shot using sparse lighting, with the camouflage pattern mirrored by the backdrop of the tunnel’s fans and the shadows they cast.
Other styles represent the success of Maharishi’s own engineering within garment design. Gortessa waterproof fleeces, primaloft-insulated padded jackets, and lightweight, waterproof storm parkas all exemplify the label’s extensive research into highly functional yet eco-conscious materials.
The capsule is available now online and in the London and New York stores.
Product Focus: 5030 Waterproof 3L Asym Storm Parka
A technical waist-length shell parka in durable, 3-layer recycled micro ripstop with taped seams for increased water resistance. Napoleon style chest pocket with sealed zipper, adjustable tailored hood and cinchable cuffs provide further protection in inclement weather conditions. The internal carry straps allow for convenient transportation when unworn. The lightweight piece gets its Maharishi credentials through the subtly angled diagonal closure.
Product Focus: 1381 TIBETAN PADDED TECH PARKA
Technical parka with Primaloft® insulated baffles, features an eastern-inspired asymmetric tied front closure. Constructed from a lightweight Micro Ripstop shell the jacket features a large storm-flapped kangaroo pocket and a revised secure zip pocket.
fabric focus: POLARTEC® POWER AIR
Polartec® Power Air advanced thermal knit 4-way stretch construction encases internal yarns, creating air pockets that capture body warmth. Abrasion resistance and water repellancy are enhanced through the surface application of Hardface® and PFC-free DWR finishes.
DPM: REFLECTIVE SPARSE BONSAI
DPM patterns are a key part of Maharishi's exploration of camouflage. They serve to reclaim its identity from military use and remind us of its peaceful origins in art and nature. The new seasonal DPM: Reflective Sparse Bonsai serves as an updated take on the original signature Maharishi pattern, DPM: Bonsai Forest, which was conceived in 1999 and depicts symbols of peace and nature such as bonsai trees growing from heavenly clouds. Its release also coincides with the 20th anniversary of the DPM encyclopaedia – an in-depth exploration of camouflage as an artistic form.
Kuniyoshi Skeleton
Inspired by the Takiyasha the Witch and the Skeleton Spectre by Utagawa Kuniyoshi, the Kuniyoshi Skeleton artwork depicts the Japanese princess Takiyasha reciting a spell written on a scroll, summoning a giant skeleton. The original print was finished circa 1844 and is updated by Maharishi through the modernised cyber skeleton in place of the anatomical version, representing the brand’s reverence for technology.
The collection is available now online and in the London and New York stores.
Maharishi London
2-3 Great Pulteney St, London, W1F 9LY. +44 (0)207 287 0388
Maharishi New York
38 Lispenard St, New York, 10013. +1 (917) 265 8068
Videographer: Zach Bleech
Video Assistant/Drone Op: Gregor Emmanuel
Technical
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