maharishi
38 Lispenard Street
New York NY, 10013

+1 (917) 265 8068
nyc@maharishistore.com

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maharishi showcases its first international flagship retail store, situated on Lispenard Street in Tribeca, NYC.

Renovating a landmarked loft building, maharishi have created a two level store that is a building-within-a-building — the space’s historic details are preserved by placing the new store inside the existing interior, floating within it.

A grid of wood cabinetry defines the insertion, marking out two levels: halfway through the space, a mezzanine levitates above the store, creating an intimate room upstairs. This doubling (above/below; within/without) is a prominent theme inspired by maharishi’s perennial dualistic play with East/West, Nature/Technology and Camouflage/Hi-Vis.

Working with New York’s Abruzzo Bodziak Architects, the design of the store takes cues from formal Japanese gardens and military supply warehouses as well as historic stores of New York City — many of which were lined with cabinetry from floor to ceiling. Mirrors give the space visual depth as well as allow for views of the clothing from both sides; where mirrors are not present, the cabinetry is built to have a physical double or reflection.

The military olive green painted cabinetry is lined with pine plywood, left raw to expose natural graining that shares characteristics with the disruptive-patterning of camouflage that maharishi is known for. Each section is fitted with a Japanese custom-woven stand cotton, which can be rolled down to convert the cabinet from display to storage.

The new flagship further establishes the British label’s overseas presence, giving U.S. customers a physical space to shop collections plus a new ecommerce hub.

📷: Eddie Lee / HYPEBEAST