MA·HA·RI·SHI
(mäha-rē′shē, mə-här-shē)
Sanskrit: Great Vision
Maharishi was founded by Hardy Blechman in 1994 with the vision to create environmentally conscious, durable, utilitarian clothing. Maharishi collections have always included hemp, organic cottons and upcycled military clothing, reflecting a respect for nature whilst utilising the latest technology. Collections explore the dualistic nature of the universe, often expressed through blending Eastern and Western artworks and silhouettes, combining hi-vis or reflective with camouflage patterns and taking a pacifist approach to military-grade design.
Maharishi’s use of camouflage aims to detach disruptive patterns from their military associations, reclaiming the symbolic value away from war and promoting their true roots in nature, and development by artists.
Journal
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LUPE FIASCO’S NISHIGAWA IAIDO CLUB
Maharishi and Lupe Fiasco reunite to launch a training and post-training collection celebrating the launch of the Nishigawa Iaido Club, founded by Lupe in Chicago.
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DPM Studio Lunar Year of the Wood Dragon · Microsoft Surface Devices
Created and conceptualised by Surface Design Lab within the walls of Building 87, comes a collaborative effort between Maharishi’s DPM Studio and Microsoft. Available in limited quantities and distribution, the Surface Laptop and Pro devices celebrate the Lunar Year of the Wood Dragon, with the release also coinciding with the 30th and 20th anniversaries of Maharishi and DPM Studio.
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Respect Nature / Utilise Technology
Maharishi’s latest campaign references the brand’s reverence for technological advancement, highlighting the engineered utility of its pieces through artworks and integrated functional features. The campaign was shot at the Farnborough Wind Tunnels – one of the few remaining locations of the Royal Aircraft Establishment. The location was at the forefront of aerodynamic research from the early 1930’s to 1994.
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The Original Snopants® Story
Snopants® have long been established as Maharishi's signature trouser, having featured in every collection since 1996.The style was loosely based on white U.S. Army Snow Camouflage Over Trousers – intended to be worn over a full combat uniform as white snow camo.
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Panther Chimera
The latest Maharishi campaign honours the central brand pillar of duality, combining contrasting influences to explore balance and the dualistic nature of the universe.
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Peace Mountain
The latest collection, EVERYTHING FLOWS · BE HERE STILL features styles bearing original House artworks of Peace Mountain and Pax Cultura, as well as styles made from upcycled vintage military surplus.
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MAHARISHI · DIGITAL SOUNDBOY 2024
Maharishi and Digital Soundboy have partnered to create their third special-edition commemorative T-shirt, with artwork by long-time collaborator TEACH in signature West London graff style.
